Jose Borghi: Study of How to Use Images to Reveal Customer’s Cravings

Jose Borghi designed an advertising concept where he based it on the fact that people’s emotions can affect their sincerity. A study by Narita Design & Strategy confirmed Borghi’s assumptions that use of an image could decipher a lot of meaning, especially in the Advertising world. The group experimented with a group of young men; almost 28 years of age. The aim of the study was to investigate if the use of images would reveal customer’s wishes.

Jose, who is currently the co-CEO of Mullen Lowe Brasil, believed that data from the study would revolutionize the way Advertising is done, especially in Brazilian Advertising industry. The research by Mario Narita took a very different approach to prove their assumptions. Typically, marketers usually present questionnaires to their respondents where they would later analyze the results and extract their conclusions. But Mario Narita took a different approach; they exposed the study participants to series of images and asked to mention what they think.

At the end of the study, they found out that images stimulated a faster response which was almost twenty times higher than response rate when using questionnaires. The researcher also unearthed a very significant finding: that due to pressure, the research participants tend to give wrong or distorted answers. Jose Borghi, who worked before in Borghi Lowe said that the findings would contribute to the advertising market and more information click here.

The Narita’s study was also seconded by famous schools of creative leadership in Berlin, where they added that people tend to answer questions effectively using images since they cannot make rational decisions but just expressing emotions. The research also highlighted a significant finding. The opposite happens when a person will be asked for his response without being exposed to images.

Jose Boghi of Mullen Lowe Brasil had once indicated that the customization of advertising is only possible through the use of consumer’s emotional feelings.

Jose Borghi believes that customers can only be served very well once you understand what they want. He advised that the consumer insights be continually updated to keep up with dynamic nature of the society. Narita commissioned help from big Brazilian Advertising agencies, psychologists and advertising professionals to put the incorporate the findings on their campaigns. They achieved great results and learn more about Borghi.

The study majorly focused on the limbic system since it is the center where the brain uses to process emotions. These findings will raise the transparency of public works, Jose Borghi noted.

Borghi is a respected advertiser in Brazil where through his hard work, perseverance and dedication rose from zero to being the most successful businessman and Jose on Facebook.

More Visit: https://www.youtube.com/watch?v=CBZUAB2iP5o

Successful Journey Career of Glen Wakeman

Glen Wakeman is a prosperous entrepreneur, investor, counselor, and author. He got his education from The University of Chicago with an MBA in Finance in the year 1993 and also got a BS in Economics and Finance from the University of Scranton in the year 1981. He has more than 20 years experience in working in different types of country. He also held a top position as the CEO of Doral Financial Corporation and also GE Capital.

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Glen Wakeman also developed and supervised more than 17,000 employees and also $15bn in term assets. His main role at the organization that he worked in includes creating new strategies in the market, start-ups, acquisitions and exponential growth.

 

Now he is the co-founder and also the CEO of LaunchPad Holdings, LLC. The organization mostly makes business people who are starting to improve their achievements rates through offering them better online business preparation services. Glen Wakeman also offers leadership, guidance on strategy, fund raising rising markets and transformation of business. Glen Wakeman was always passionate about inventive, development and executive expansion.

 

Glen Wakeman mostly deals with business and finance was able to be co-founder and CEO of LaunchPad Holdings LLC whereby it is a SAAS that was established in the year 2015. He also was also acted as the as Doral Bank’s Board Chairman which led to him being known as a Growth Leadership in the organization hence he was known all over the world. Through his outcome on various development success, he as well guide other entrepreneurs to always attending to their client’s priority first hence these will create better bonding

between them.

 

Glen Wakeman as an author has transformed many people lives through sharing his secrets on how to be successful including better management, administration, and new creative innovation. He as well guides in different C-level executives and also at Dreamfunded and Sitter Bees. Due to him also traveling in various continent it enabled him to be in charge of the operation in 30 regions globally. Through him providing better services enabled him to be known international and many prominent people always seek for his advice.

More about Glen Wakeman on https://en.wikipedia.org/wiki/Doral_Financial_Corporation

The Business Mogul -Alexandre Gama

Who is Alexandre Gama?

Alexandre Gama is a Brazilian entrepreneur in the advertising sector and a business executive. He heads his advertising agency founded in 1999 known as Neogama, where he is also the CCO. Neogama is among the best advertising agencies in Brazil and fastest growing, having been the first to win a Lion during the Cannes Festival.

 

  1. Career Growth

Gama has come from far as a copywriter at Standard Ogilvy before he was promoted to be the creative director. His journey in the career started in 1982 when he gained experience from companies such as Almap BBDO, and Rubicam. This experience would later come in handy in the establishment of Neogama.

 

  1. Gama’s Educational Background

Education laid a strong foundation for Gama’s career. This is because he holds a degree in advertising and communications from Armando Alvares Foundation.

 

  1. Gama’s Achievements

Gama has been a man of several success stories. For instance, his appointment as the head of the Global Chief Creative Officer (British-based agency).In addition, he is placed as the only Brazilian in the Publicis Groupe Global Creative-made up of global creative leaders. His success in the industry further led to being voted by Grupo Consultores as the best advertiser in his country. Moreover, he is recognized as an influential figure in the communications industry among many other awards.

Securus Technologies, Offering Satisfactory Solutions to Correctional Facilities

Securus Technologies is a tech company that serves the correctional sector. It was established in 1986 in Dallas, Texas, where its main offices are located. The firm serves several prisons across the U.S. To reach its target market, Securus has opened offices in Atlanta, Allen and Carrollton. Currently, they have contracts with about 2,600 U.S. correctional facilities.

 

Since the inception of the firm, it has offered quality services. Their service delivery and customer service has allowed them to stay ahead of their competition. Securus Technologies aims at offering cutting-edge tech solutions that improve lives of those held in various correctional centers. Also, they work towards boosting public safety. Securus’ services are powerful, simple and secure. What’s more, they’re easy to access.

 

In 2016, Securus Technologies revealed that they had invested over half a billion in acquisitions, innovations and patents. The company hires thinkers, technologists, engineers and designers who work around the clock to develop innovative solutions. When developing different products, Securus prioritizes on the needs of inmates as well as their family and friends. Over time, the company has become a leader in the correctional sector because of its dedication towards serving a large client base that includes more than 1 million convicts.

 

Services from Securus allow inmates to communicate with their loved ones. Also, they enable prisoners to access technology that allows them to know what’s happening outside the prison walls. Some of Securus Technologies’ services include verification, public info delivery, incident management, communications, inmate self-service, data management and monitoring solutions.

 

Customers of Securus have lauded the company for offering excellent services. One customer commented that he was happy with Securus’ tech services because they enabled him to obtain information that would be used against a corrupt staff member. Another customer said that records from a monitored call allowed him to get information about one of the inmate’s drug business and alcohol use in the prison.

Bob Reina: He Can See The Big Picture

There are very few people that have the vision and business sense of Bob Reina. It is what separates him from his peers and makes him so special. He is not like just anyone out there, and he is very proud of that fact. He is the founder and CEO of Talk Fusion, which is a product that is really taking the world by storm and really changing the way that people look at technology. It is rare to find someone with his kind of generosity, wisdom, and insight into human beings. With many businessmen and businesswomen, they can only see things from their own point of view and they lose sight of the big picture. Learn more: http://www.phillypurge.com/2017/07/14/talk-fusions-bob-reina-releases-article-about-top-marketing-trends-of-2017/

 

Bob Reina has never been shy about the big picture and finding ways to stay ahead of the game in terms of his competition. Although, when someone gets right down to it, there is no one out there quite like Bob Reina. He is a man among boys in his field. His product Talk Fusion is one that is made for people that are much like him: forward thinkers. They are people that are looking to better themselves and make a better life. They want to be happy and they know happiness is out there and it is within reach.

 

When people use Talk Fusion, they see what is out there and they see a bright future, which is something that many people have had not seen in a very long time. Talk Fusion is known for its video technology and this video technology is used to help someone start up a business. It helps them become a trend and it helps them stay relevant. They are able to reach out to investors and it helps them stay in the loop so people know they are a force to be reckoned with in the business world. Learn more: https://www.businessforhome.org/2011/11/bob-reina-ceo-talk-fusion-interview/

 

That is a very positive feeling for a lot of people out there. With video, it does not matter where someone is located or what their business is, they can connect with them and everything is made better through human connection. Learn more: http://yourmarkontheworld.com/talk-fusion-founder-ceo-bob-reinas-mission-change-lives/

 

Sawyer Howitt Gives A City List For Young Entrepreneurs

Millennials are perhaps the boldest generation the world has ever had. They are neither afraid of taking risks nor challenges. Most of them are defying the traditional employment structure of looking for a job immediately after completing college or university. A report in 2011 by the U.S. Chamber of Commerce indicated that millennials open at least 160,000 startups each month.

Sawyer Howitt is a young mind that is taking entrepreneurship seriously. He has managed to achieve a lot in the little time he’s been out of high school. He continues to work with his father, David Howitt who is also his mentor. He is currently the project manager at Meriwether Group, a consultancy business that builds disruptive brands. Similarly, he continues to learn from other executives in this Portland based company.

Sawyer Howitt already has experience in understanding the financial operations needs of a business. He continues to learn new ways through which technology can improve brand competitiveness and increase consumer interaction. During his time at Meriwether Group, he has identified factors that affect business growth in a location. Things such as average population, funding, and availability of fast broadband connectivity play a significant role. Howitt has listed U.S. cities that possess these qualities.

Denver, Colorado

Denver may not have established hubs that other cities have. However, support is always available for any upcoming entrepreneurs. There exists a strong network of research agencies, the state government, business leaders, and advocates of higher education with the aim of growing entrepreneurs.

Yorba Linda, California

This city has the second highest median household income after Palo Alto. It has over 1,000 businesses with an additional 1,500 operating right from homes.

Minneapolis, Minnesota

The state government has worked extra hard to protect small businesses through the enactment of laws. Innovation and talent are rife on this side since the city has 17 colleges and universities. Havard Business Review has previously ranked Minneapolis as the number two state for sourcing innovators.

Santa Monica, California

This supportive environment has seen the establishment of over 23,000 start-up businesses with 32% being run by women.

Other cities on Howitt’s list include San Francisco, Austin, Salt Lake City, and Palo Alto. All these cities support prospective entrepreneurs with initiatives and incentives that will sustain and propel their businesses.

Read more on Behance.net

I was hacked,but I can do something about it

If only I was more careful,I wouldn’t have been in this situation. I was hacked. It’s like cyber security attacks are more rampant than ever before. Billions of dollars are being spent on these cyber crimes and they keep escalating. I still can’t believe I was hacked and these attacks are becoming more destructive for everybody including politicians like Hillary Clinton when her private emails were hacked.

 

Donald Trump signed an executive order to improve the cyber security in the United States. Yes I was hacked, but I can do something about it.

 

Rubica is a personal cyber security that have experts keep me safe from cyber criminals getting my personal information. All of my data will be secure through their private network and when new threats are detected,their software improves the network for me as well as everybody else.

 

I trust Rubica to protect my information from hackers.

More on Yahoo News

Roberto Santiago, The Entrepreneur Behind The Famous Manaira Shopping Mall in Brazil

Roberto Santiago is famed for his venture in mall business. Santiago is known for establishing and owning the biggest mall in Paraiba State. He is the most prominent businessman in Brazil. His mall is ranked among the biggest malls in his country. Roberto is at the age of 58 years now. He studied at the Pio X-Marist College. He later joined University Center of Joao Pessoa and pursued Business Administration. Immediately after his studies, he started a Cartonnage Industry which he believes paved the way for the establishment of the mall business. Read more on clickpb.com.

Roberto Santiago was also an article and blog writer. With the comprehensive information, he had about his country he would write popular blogs and articles which made him gain reputation. Besides writing, Roberto had excellent skills in directing and production. He also possessed the spirit of an entrepreneur. Roberto Santiago established his first mall business which he named Mangebeira Shopping Mall. It didn’t take time for him to build the Manaira Shopping Center where his success lies to date.

Roberto Manaira Shopping Mall was founded and established in 1989. After seeing a growing opportunity in the mall business. The mall is based in the state of Paraiba, Brazil. Manaira mall is at the heart of Joao Pessoa making it accessible to people in the city. The mall provides many products under one roof. The products are ranging from food, clothes, entertainment, general shopping, social gathering halls, and art. The main aim being offering its clients fun, leisure, and comfort.

Many urban dwellers in Paraiba and visitors from all corner of the world enjoys shopping and getting entertainment from Manaira shopping mall. Encompassing bowling alleys, food courts, beautiful gardens, movie theaters, bars, nightclubs, and restaurants. The mall also provides other tertiary services such as banking through banks, and education through education centers such as colleges which are located in the same building.

Many people are fond of Manaira shopping mall because of the entertainment hub. It is fitted with eleven technologically advanced movie theater. People enjoys watching their favorite films and movies in 3D.

The Roberto Santiago shopping mall has Domus Hall which accommodates over 8,000 people. It is used for cultural festivals, exhibitions, trade fairs and live concerts. To learn more about the Brazilians culture, you should consider visiting Domus Hall in Manaira Shopping Mall.

Learn more: http://economia.estadao.com.br/noticias/releases-ae,mangabeira-shopping-a-arquitetura-moderna-do-empresario-roberto-santiago,10000096117

Roberto Santiago has earned reputation in Brazil as one of the few successful entrepreneurs. Santiago is fully committed to ensuring Brazil has a better place to shop. Roberto Santiago Manaira shopping offers all clients with exactly what they want. His success can be attributed to hard work, commitment, and passion. He always encourages youths and young entrepreneurs in the whole world to start actualizing their business ideas.

Eva Moskowitz Provides a Great Vision for Education

Eva Moskowitz and her chain of Success Academy charter schools have displayed a successful educational model. Their model for education has been validated with their high scores in state testing. The worst-performing Success Academy school still achieved a 90% rate of students testing at or above grade level in math. They have also realized an enviable rate of success in their English Language Arts (ELA) program. Their lowest scoring school still realized a 75% success rate. This, in fact, is better than most affluent suburban schools.
The students at Success Academy schools are by and large from underprivileged areas and are mostly low-income. Despite these handicaps, Eva Moskowitz and Success Academy has developed an innovative curriculum which serves its students very well. An opportunity to learn with Success Academy is highly coveted and is decided by a lottery system. They provide an atmosphere in which students want to come to school and they are the most successful charter school system in the country.
Their reading program has been singled out as noteworthy. It is an extensive layer of material and much is expected of students. It has been described as rich in content with a great depth of material which gives students a great picture of the outside world and moves beyond the limitations of their neighborhood. It provides a tremendous overview of the literary world and lays a solid foundation for the later years.

The expectations are clearly high under Eva Moskowitz’s leadership at Success Academies.
In recent news, Success Academy has preserved their autonomy with their victory over the New York City school system. A state appeals court ruled that the city had overstepped their bounds in trying to impose their pre-kindergarten program on Success Academy. They also received the Broad Prize which honors a charter school operator that demonstrates “outstanding academic outcomes among low-income students and students of color.”

Eva Moskowitz demonstrates great empathy for those lacking in resources and opportunity. Success Academy is offering unique insights into their methodologies. Eva Moskowitz and their top leaders are making available elements of their winning formula so other school systems can implement their innovation.

https://twitter.com/moskowitzeva

 

https://www.nytimes.com/topic/person/eva-s-moskowitz

Jim Tananbaum Supports Mindstrong Health

Mindstrong Health, a reputable company that focuses on diagnosing and treating neuropsychiatric disorders using smartphones, has announced that it has successfully managed to raise over fourteen million dollars in funding. Most of the funds were received from investors such as Foresite Capital, One Mind Brain Health Impact Fund and several others.

The president of Mindstrong Health, Paul Dagun said that most of the modern medicine is designed based on its objective measurement. However, experts in the health industry had not been able to track mental health perfectly in the clinical environment. Dagun now says that the only way to improve the outcome for the patients living with mental disorders is to get objective measures just like those used to treat some of the chronic diseases such as heart conditions and diabetes. Under his leadership, Mindstrong has been focusing on delivering objective measures that are continuous. Some of the insights discovered by the company have never been experienced before.

Jim Tananbaum, the founder and current president of Foresite Capital, says that people who have mental conditions deserve to get the right treatment, and this is why he has invested in Mindstrong. His company, Foresite Capital, is a reputable private equity firm that only focuses on investments in the healthcare world. Visit Insider Monkey for more info.

Since it was established by Jim Tananbaum several years ago, the private company specialises in giving its clients the capital they need, the networks to help them grow and also increase their revenues and the market information they require. Jim has been in the healthcare world for almost three decades, and he has a lot of experience as an investment expert and entrepreneur. The businessman has also witnessed how the companies in the healthcare industry experience several challenges and this is why he chose to help them. The merchant uses public resources to make primary investments in valuable areas within the healthcare department. Check out Patient Daily for the details.

In an article on Drewaltizer, after waking up, Jim loves going for simple workouts to make his body healthy and get the energy needed for the day. On a normal day, the businessman enjoys spending time with his team of colleagues so that can transform their ideas into a reality.

Visit officialjimtananbaum.com

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