How EOS Outperformed Chapstick

EOS lip balm has become the darling of drug store cosmetics counters nationwide. This orb has been a favorite with millennials for almost as long as it has been on the market. Fun flavors natural ingredients and easy to access container appeal to consumers of all ages. Introduced less than a decade ago, this balm has taken over market share from all of the long reining stalwarts. Short for Evolution of Smooth, EOS is a favorite of WalMart, Lucky Vitamin and Walgreens shoppers, beauty magazine editors, and celebrities from Miley Cyrus to Christina Aguilera. EOS continues to grow in popularity as the company grows and adds more products to its brand.

According to a 2016 Fast Company article, the company moves over one million units each week, and is steadily climbing. EOS is also at the forefront of a growing market segment: natural and organic products of all types. While organic foods have been within the mainstream for some time, beauty products have taken a bit more time to take off. Now however, more and more millennials want organic and all natural products across all consumables. EOS overtook Chapstick and Blistex some time ago, and according to the Fast Company article, trails behind Burt’s Bees only. The founders of EOS saw the Chapstick dominance of the oral care segment as an opportunity and acted accordingly.

Chapstick is a 100 year plus company that has made very few, if any, innovation or changes in the ensuing years. EOS saw this vacuum within the market and pounced. Now that they have surpassed both Chapstick and Blistex, the two brands most commonly associated with lip care, the sky is the limit for the company. Evolution of Smooth has also branched into body balms and moisturizers. Keep on eye on EOS,, they are a company on the move.

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