Duda Melzer Looks To Make RBS A Global Brand
The RBS Group has been under the control of the Sirotsky family since it was established in 1957 by Mauricio Sobrinho Sirotsky as one of the top media companies in Brazil. The challenges facing the media industry in the 21st century have seen a recent change in the leadership of RBS as Eduardo Sirotsky Melzer, better known as Duda, embarked upon a planned rise to the role of Chairman of the company; Melzer had been selected as the individual to take over from outgoing chairman Nelson Sirotsky a number of years before the promotion took place.
Duda Melzer has been following the career path explained by his grandfather as the best option for taking future control of the RBS Group for a number of years, which saw him seek out the best foreign education at Harvard and go on to take on a role in New York with a non traditional media company. The arrival of Melzer as the RBS Chairman has come at a time when the media industry is facing new challenges the executive has discussed at length on a number of occasions.
Despite the fact Duda Melzer believes he has the skills to develop Grupo RBS into a global brand based upon the new directions he is taking the brand into he has also not turned his back on the fact this is a family business; Melzer has been working with Professor John Davis of Harvard University to make sure the company has access to the best quality information on maintaining the traditions the company created over its decades in existence.
Educational videos are an area Duda Melzer believes will be of great importance to the brand he now heads, and has looked to develop this area with the aid of the eBricks company developed by the Sirotsky family for making the highest quality investments around the world.