Category Archives : Women in Business

Doe Deere: Unicorn Queen of the Internet

If you’ve ever been shopping for make-up, you know how hard it is to find cruelty-free make-up, especially in innovative and fun colors! Doe Deere must have known that struggle all too well. In 2008, she founded Lime Crime, a make-up brand that manages to be on-trend, vegan and successful.

Deere started out as a clothing designer, but found that she couldn’t find make-up in bold colors to compliment her designs. Taking inspiration from her love of fairytales, magic and creativity, she came up with Lime Crime. Her embrace of fantasy and subculture themes, combined with the vegan spin, turned out to be a recipe for success with the Generation-Z crowd.

Deere was one of the innovators of digital-media marketing and the creation of a real lifestyle brand. Social media has been a huge part of what makes Lime Crime the success it has become. Deere developed an audience through her content marketing- she started her own make-up blog to showcase her products and cultivated an active social media presence through interactive contests and audience engagement. Her social media following is 3 million strong at this point, and as a brand, Lime Crime has used social media to evolve along with its audience.

Fantasy and whimsy may inspire her, but her success is very down-to-earth. So where did this female entrepreneur come from? Doe Deere was born in Russia and raised in New York City. She went to school at the Fashion Institute of Technology, before leaving school to found Lime Crime. Her eclectic and international influences are evident in the bright colors of Lime Crime’s cosmetics and the funny, punny names that make the brand pop.

Doe Deere is also an example of how success isn’t just about dollars, cents and social media followers. A philanthropist, she uses her success to support her favorite charities. For a founder of a vegan cosmetics company, it’s no surprise that she has a specific soft-spot for animal rescues.

And Lime Crime as a brand is also about inspiration- seizing inspiration from the world around us and inspiring consumers to find a little magic in their everyday life. Doe Deere is an example of where that inspiration can take you. Can’t find the make-up colors you want? Create your own company! Can’t find your dream job? Invent it! Learn more:

The Importance of Recruiting

There are many people today who are excited about the possibilities of investing in new talent for their company. Having a recruiter on your side is one of the best ways to have success in this area. The problem is finding the top people in the industry who know what they are doing. Not only that, but you need to start thinking about ways to take your business to the next level through the talent that is hired. Over time, Julie Zuckerberg is someone who has had success at a high level in the industry. Despite starting out from the bottom, she has begun to invest in various areas of her career and had a lot of success in doing so. Not only that, but she is excited about what the future holds for her in this industry.


Investing in Talent


One of the challenges for many companies in the industry today is investing in young talent. There are many people out there who can perform a variety of tasks, the problem is getting the ones in who are ready to take things to the next level. If you are ready to start thinking about upgrading your business, one of the best places to look is the people who are working in it. A lot of people have started to think about ways that they can help others in this area. Not only that, but adding training and development to your team is a great way to get results. Over the long term, this is one of the most effective ways to get quality employees to stay. Over the course of time, the most successful companies are the ones who invest in their people and help them in various ways.


Julie Zuckerberg


From the time she started in the industry, Julie Zuckerberg has done a great job of connecting top talent to companies that are looking for it. Not only does she have the experience that companies want and need, but she is helping in other areas as well. If you are ready to work with someone like Julie Zuckerberg for your company, there are many ways to do so. With technology today, there are a lot of opportunities to work with people around the world who are at the top of their game. This is a great way to describe Julie Zuckerberg and all that she is doing to help others. Not only that, but she is working to help companies all over the world who are ready to invest in their people as a competitive advantage. She will help anyone who is willing to go out and pay for the top talent in their industry. Not only that, but she will also do things the right way and not over promise in order to get results in the short term. Julie Zuckerberg is a great option if you are looking to hire an executive recruiter to your team.


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