Even though it seems that the world of dating apps and sites has saturated, there is enough place for a creative product to thrive. Bumble is a dating app that was launched in the year 2014, and in just four years, it has been able to find a niche for itself in the highly competitive dating business. More and more people are joining Bumble, even though initially it was met with criticism because people have finally realized why Bumble has this feature of only allow women member to contact men first. As the incidents of bullying and abuse continue to increase with passing time, Whitney Wolfe, founder of Bumble, though it is best to allow only women to contact male members at Bumble. There are many unsolicited messages that women have to go through every day at any other dating app or site, but at Bumble, women are encouraged to make the first move.
Whitney Wolfe believes it is essential that people start seeing the broader picture of why such a move was integrated with Bumble. With the help of this feature, Bumble has managed to pull down the cases of bullying and abuse within Bumble drastically. Women members at Bumble say that they feel safer at Bumble and they are happy when they use Bumble to connect to people because they do not have to get upset watching any unsolicited messages that may be abusive or vulgar. Whitney Wolfe saw that the social dating platform of Bumble was growing at a rapid pace, and thus, she recently introduced Bumble BFF and Bumble Bizz. These two features would work as an extension of Bumble and help people connect on a broader scale and look beyond just dating.
Bumble BFF is all about finding and making friends online, and Bumble Bizz is a counterpart to Linkedin and is used by the members for professional networking building. Whitney Wolfe says that people are looking for ways to connect with more people in their business and industry, and it is what Bumble Bizz would allow. While Linkedin works on a broader scale to help people get and find jobs, Bumble Bizz limits the geographical reach to help people make an immediate connection with people in their industry that can be converted to meeting up as well. Whitney Wolfe says that people are looking for a tangible result to their online networking, and it is what Bumble Bizz aims to provide to the members by focusing on the geographical location of the member.