Doe Deere is a young entrepreneur who started a makeup company that aims to change the makeup industry game. Before bursting on to the makeup scene, Deere did a lot of other things that showcase her work ethic in creativity. In a Guest of a Guest interview, she noted that her entrepreneurial spirit first kicked into gear when she started selling temporary tattoos to her classmates when she was thirteen years old and living in Russia.
Her business experience did not stop there, however. She got even more branding and marketing experience during her time as a member of a band in New York City. Doe Deere spent fourteen years in the city, some of which were also spent attending FIT where she majored in fashion design. All of this has helped her on her journey to makeup industry stardom with her “makeup for unicorns”.
Deere’s company goes by the name Lime Crime, and the title of the company’s mission statement nicely sums up what the company stands for ‘Rebellion in Color”. In the same interview mentioned earlier, Deere explained that she began making her own makeup, creating her own colors, because there were not enough “bright and unusual” colors on the market. The Lime Crime mission statement places a lot of emphasis on helping customers create looks that are as unique as they are. In fact, the last line reads “Always rebelling, never boring, Lime Crime’s here to shake things up”.
Shaking things up is exactly what the company is doing. There are several great things about the company aside from its love for bold colors. First and foremost, all of its products are vegan and cruelty free. This is something that makeup fanatics are looking for more and more in order to feel good about their purchases. Second, Lime Crime came to life via the internet and social media. If you are looking for a glimpse as to what the company is all about you cannot hope to do so by watching a commercial on TV, you must explore the website or the many social media posts that customers have put up with the tag #limecrime. Lastly, the company, like Doe Deere, is encouraging its customers to be themselves and live boldly.
Look out world, because Doe Deere and her fellow unicorns have arrived and they are here to stay.
Follow Doe Deere on Instagram.