Category Archives : Cosmetics

The Story of Doe Deere: Music, Makeup and Colorful Hair

Doe Deere is a young entrepreneur who started a makeup company that aims to change the makeup industry game. Before bursting on to the makeup scene, Deere did a lot of other things that showcase her work ethic in creativity. In a Guest of a Guest interview, she noted that her entrepreneurial spirit first kicked into gear when she started selling temporary tattoos to her classmates when she was thirteen years old and living in Russia.

Her business experience did not stop there, however. She got even more branding and marketing experience during her time as a member of a band in New York City. Doe Deere spent fourteen years in the city, some of which were also spent attending FIT where she majored in fashion design. All of this has helped her on her journey to makeup industry stardom with her “makeup for unicorns”.

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Deere’s company goes by the name Lime Crime, and the title of the company’s mission statement nicely sums up what the company stands for ‘Rebellion in Color”. In the same interview mentioned earlier, Deere explained that she began making her own makeup, creating her own colors, because there were not enough “bright and unusual” colors on the market. The Lime Crime mission statement places a lot of emphasis on helping customers create looks that are as unique as they are. In fact, the last line reads “Always rebelling, never boring, Lime Crime’s here to shake things up”.

Shaking things up is exactly what the company is doing. There are several great things about the company aside from its love for bold colors. First and foremost, all of its products are vegan and cruelty free. This is something that makeup fanatics are looking for more and more in order to feel good about their purchases. Second, Lime Crime came to life via the internet and social media. If you are looking for a glimpse as to what the company is all about you cannot hope to do so by watching a commercial on TV, you must explore the website or the many social media posts that customers have put up with the tag #limecrime. Lastly, the company, like Doe Deere, is encouraging its customers to be themselves and live boldly.

Look out world, because Doe Deere and her fellow unicorns have arrived and they are here to stay.

Follow Doe Deere on Instagram.

How EOS Outperformed Chapstick

EOS lip balm has become the darling of drug store cosmetics counters nationwide. This orb has been a favorite with millennials for almost as long as it has been on the market. Fun flavors natural ingredients and easy to access container appeal to consumers of all ages. Introduced less than a decade ago, this balm has taken over market share from all of the long reining stalwarts. Short for Evolution of Smooth, EOS is a favorite of WalMart, Lucky Vitamin and Walgreens shoppers, beauty magazine editors, and celebrities from Miley Cyrus to Christina Aguilera. EOS continues to grow in popularity as the company grows and adds more products to its brand.

According to a 2016 Fast Company article, the company moves over one million units each week, and is steadily climbing. EOS is also at the forefront of a growing market segment: natural and organic products of all types. While organic foods have been within the mainstream for some time, beauty products have taken a bit more time to take off. Now however, more and more millennials want organic and all natural products across all consumables. EOS overtook Chapstick and Blistex some time ago, and according to the Fast Company article, trails behind Burt’s Bees only. The founders of EOS saw the Chapstick dominance of the oral care segment as an opportunity and acted accordingly.

Chapstick is a 100 year plus company that has made very few, if any, innovation or changes in the ensuing years. EOS saw this vacuum within the market and pounced. Now that they have surpassed both Chapstick and Blistex, the two brands most commonly associated with lip care, the sky is the limit for the company. Evolution of Smooth has also branched into body balms and moisturizers. Keep on eye on EOS,, they are a company on the move.

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