Category Archives : Brilliant Ideas

Advertising Mogul Lori Senecal

If you’re curious about Lori Senecal, she is the CEO of Crispin Porter & Bogusky, a division of MDC Partners (an advertising and market holding company). As CEO, Lori manages the growth and expansion of the firm, comprised of nine international offices. Since joining the firm in 2015, Lori has led Crispin Porter & Bogusky to considerable achievements, most notably, being recognized by Advertising Age (a global news source for marketing and media communities), as a creative innovator of the year. In addition, she has been praised for her individual accomplishments, making her an agency executive to watch for 2016.

According to GCReport, Lori Senecal attended McGill University, where she earned a Bachelor of Commerce degree in Marketing and Finance; after completing her studies, she entered the business world as a Co-founder of TAG Ideation, a full-service creative agency in the New York. Senecal maintained her role with TAG Ideation, from 2003 to 2007, before moving on to pursue other endeavors. In 2009, she joined Kirshenbaum Bond Senecal & Partners, serving as President and CEO of the global advertising agency, which was predicated on business and brand strategy, design, product development, and a host of other services.

As Senecal sought to sharpen her skills in the advertising sector, she took on more and more roles with Kirshenbaum Bond Senecal; in 2012, she became the company’s Chairman and Chief Executive Officer, and in 2014, she earned the title of Global Executive Chairman. While at Kirshenbaum Bond Senecal & Partners, Lori helped grow the firm’s workforce from 250 to well over 900, which contributed greatly to the firm being named one of the best places to work in New York City, according to Crain’s New York Business. Check out LinkedIn for more.

Lori Senecal is proof positive that smashing through the proverbial glass ceiling is possible, with the right mindset and the conviction to succeed in the corporate world.

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The Global Entrepreneur Glen Wakeman – how to be Successful from Scratch

Glen Wakeman is a successful top-level business executive, entrepreneur, writer and mentor. He graduated with a Bachelor’s degree in Economics and Finance from the University of Scranton in 1981 and a Master’s degree in Business Administration from the University of Chicago in 1993 following which he began a career as an executive at GE Capital that spanned over 20 years ( He worked for 15 of those years in Asia, Europe and Latin America, successfully rising through the ranks to become the Chief Executive Officer of GE Money in Latin America.

Glen Wakeman used to work for the multi-billionaire holding firm for more than eight years before launching Nova Four, a business accelerator, in 2015. Wakeman later co-founded LaunchPad Holdings LLC, a Software as a Service (SaaS) company that hosts third-party applications and makes them available to customers over the Internet. He currently serves as LaunchPad’s CEO.

Over the years, Glen Wakeman has successfully managed over 17,000 employees and $15 billion in assets (Ideamensch). Glen Wakeman has worked in 6 different countries and managed company interests in over 30 regions worldwide, making him a truly global finance manager.

Apart from working to become a powerful entity in the financial world, Glen Wakeman has also dispensed economic advice from his wealth of experience to growing startups such as Sitter Bees and Dreamfunded. He frequently blogs about global financial issues, emerging markets, raising capital and making sound investments as well. Glen Wakeman is an economic powerhouse and financial guru who has proved his mettle over the course of 3 decades, either through reviving decaying firms or taking his own ventures to the top of the market.

As of right now, Glen Wakeman continues to study and gather more experience in his field of knowledge, improving himself and gathering more information. Being such a successful entrepreneur who started from the ground, learning more every day is a fundamental component of what made him triumph in the first place.

More about Glen Wakeman on Facebook | LinkedIn

Sawyer Howitt Gives A City List For Young Entrepreneurs

Millennials are perhaps the boldest generation the world has ever had. They are neither afraid of taking risks nor challenges. Most of them are defying the traditional employment structure of looking for a job immediately after completing college or university. A report in 2011 by the U.S. Chamber of Commerce indicated that millennials open at least 160,000 startups each month.

Sawyer Howitt is a young mind that is taking entrepreneurship seriously. He has managed to achieve a lot in the little time he’s been out of high school. He continues to work with his father, David Howitt who is also his mentor. He is currently the project manager at Meriwether Group, a consultancy business that builds disruptive brands. Similarly, he continues to learn from other executives in this Portland based company.

Sawyer Howitt already has experience in understanding the financial operations needs of a business. He continues to learn new ways through which technology can improve brand competitiveness and increase consumer interaction. During his time at Meriwether Group, he has identified factors that affect business growth in a location. Things such as average population, funding, and availability of fast broadband connectivity play a significant role. Howitt has listed U.S. cities that possess these qualities.

Denver, Colorado

Denver may not have established hubs that other cities have. However, support is always available for any upcoming entrepreneurs. There exists a strong network of research agencies, the state government, business leaders, and advocates of higher education with the aim of growing entrepreneurs.

Yorba Linda, California

This city has the second highest median household income after Palo Alto. It has over 1,000 businesses with an additional 1,500 operating right from homes.

Minneapolis, Minnesota

The state government has worked extra hard to protect small businesses through the enactment of laws. Innovation and talent are rife on this side since the city has 17 colleges and universities. Havard Business Review has previously ranked Minneapolis as the number two state for sourcing innovators.

Santa Monica, California

This supportive environment has seen the establishment of over 23,000 start-up businesses with 32% being run by women.

Other cities on Howitt’s list include San Francisco, Austin, Salt Lake City, and Palo Alto. All these cities support prospective entrepreneurs with initiatives and incentives that will sustain and propel their businesses.


How Evolution of Smooth is Changing The Lip Balm Industry

When it comes to lip balms, there are numerous products on the market today and there have been for quite some time. Having such a high amount of products is a bit over-kill, but this action has allowed the industry to grow by leaps and bounds. For nearly a century, Chapstick has dominated the market as Well as Burt’s Bees. The two high profile names really produces some of the best products, but below the surface are hidden dangers. Coming mostly from a synthetic source, these brands are full of chemical additives and these additives can defeat the purpose for using the product in the first place. Dry, sore, and chapped lips are a result of the chemicals that comes from consistent use, but there is a new brand that is changing the game from it’s progressive therapy products.

Evolution of Smooth,, is the topic of choice and it delivers some of the best results with or without consistent use. This isn’t by chance as EOS is loaded with nutritional ingredients that naturally moisturize the mouth and lips. These ingredients include jojoba oil, shea butter, vitamins, and antioxidants. EOS is 95% organic. easy to apply, and is longer lasting than most of the competitive brands. Flavors, flavors, and more flavors is the name of the game. These orb shaped lip balms comes in strawberry sorbet, medicated tangerine, blackberry nectar, summer fruit, blueberry acai, passion fruit, and others. Each EOS orb costs only about $3, and is sold at various retailers such as Costco, Wal-Mart and online on Amazon.

Many of today’s hottest celebrities use the products religiously in a sense. Kim Kardashian, Jennifer Lopez, Miley Cyrus, and Demi Lovato have all been seen applying the flavorful balms in the public’s eye.


Renovating With Kim Dao

Kim Dao enjoys a lot of DIY projects, so when it came to remodeling her apartment, she decided to do a lot of the work on her own. One of the first spaces that Kim Dao tackled was the kitchen. The before look featured stainless steel appliances and a small space for preparing meals and washing dishes. There was white tile in the kitchen along with small cabinets.


One of the first things that Kim Dao did in the kitchen was to cover the tile and add a bit of wallpaper so that the walls look like they are made with stones. She also covered the fronts of the cabinets as well. Kim Dao did a bit of shopping for decorations for the kitchen. She purchased flowers to add brightness to the room along with new handles to place on the cabinets and drawers.


There are a few other things that Kim Dao did in the apartment. She changed the sheets in her room to give it a cheerful look, and she also found a few hangars when she was shopping to hang purses and larger items on instead of sitting them on a chair or counter. She purchased vases of all sizes and shapes for all sizes. Another item that she found for the kitchen was a coffee container so that the coffee wouldn’t be sitting on a shelf in a bag. Other items Kim Dao found for her renovation include lamps and mesh containers for beads and marbles to use as decorations.

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Beauty In The Act of Business

EuGenia Shea is a mother-daughter run company that has been in business since 2014. They offer a variety of moisturizers at reasonable prices. In case you are wondering, shea butter has been known to assist in the thinning of stretch marks and scars and thought to help as an anti-inflammatory cream. Shea butter has often been mistaken for cocoa butter, shea butter is slightly different than cocoa butter.

Shea butter is made from an ivory-colored fat extracted from the nut of the African shea tree whereas cocoa butter is a vegetable fat extracted from cocoa beans. EuGenia Shea’s variety of dermatological creams are useful for more than just ailments. The also moisturize your skin and give you a nice, healthy glow. EuGenia Shea also gives you the option to add fragrance to your cream of choice or to leave it unscented.

Their moisturizers come in cute tins and can fit in any pocket or purse. If you don’t use moisturizer often, EuGenia Shea gives you the option to order small 1.6oz tins and if you love your moisturizer, like I do, then you can opt for the 12oz tin.

One feature on EuGenia Sheas website allows you to buy a variety pack if you are unsure of what you like or if you would prefer, one can give them out as gifts. Because the moisturizers are come is the 1.6oz size, one can but them as great stocking stuffers or for a birthday gift.

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