The United States has had a long-standing soybean deal with China. But China developed a special relationship with Brazil over the last eight years, and Brazil is taking advantage of that relationship now. Brazil has taken some of the U.S. soybean business away from the U.S. using competitive pricing. In short, Brazil wants to get its export mojo back by offering trading partners some highly competitive prices, and it’s working, according to Flavio Maluf, the Chairman, and CEO of Eucatex. Eucatex is one of Brazil’s leading exporters of building materials.
Brazil’s new President, Michel Temer, has been traveling to countries around the world to drum up business for Brazil, and his trips have been successful. Flavio Maluf has offices in cities in Europe, Asia, North America and in other South American cities, and those offices are reporting sales increases. Maluf credits the additional business to the current exchange rate and the fact that Brazil has gotten a lot of press around the world because of the lingering recession and the new president.
Eucatex is one of those Brazilian companies that sets trends. Maluf was one of the first Brazilian CEOs to implement environmentally friendly standards in company factories and offices. Flavio is considered one of the top environmentally concerned executives in Brazil. Now that President Temer signed the Clean Air Agreement, Maluf will speak to more companies about eco-friendly operations. Flavio already has a list of speaking engagements because of Eucatex’s eco-friendly reputation.
Eucatex was founded by Flavio’s grandfather in 1954. The first Eucatex product was a eucalyptus wood ceiling tile. The eucalyptus wood ceiling tiles were inexpensive in those days, and they were durable enough to withstand the elements in cities across the country. In 1956, the Sao Paulo-based manufacturer opened offices in other Brazilian cities and in Argentina. In 1965, Eucatex started to export to Europe.
Today, Eucatex ships building materials to countries around the globe. Maluf added several new products when he was named president in 1997. Flavio Maluf’s insight and business knowledge have been the catalyst for the success that Eucatex has enjoyed over the last 20 years. Maluf has also lent that insight to major publications like Terra and Exame.Abril, in many informative articles.