Advertising Mogul Lori Senecal
If you’re curious about Lori Senecal, she is the CEO of Crispin Porter & Bogusky, a division of MDC Partners (an advertising and market holding company). As CEO, Lori manages the growth and expansion of the firm, comprised of nine international offices. Since joining the firm in 2015, Lori has led Crispin Porter & Bogusky to considerable achievements, most notably, being recognized by Advertising Age (a global news source for marketing and media communities), as a creative innovator of the year. In addition, she has been praised for her individual accomplishments, making her an agency executive to watch for 2016.
According to GCReport, Lori Senecal attended McGill University, where she earned a Bachelor of Commerce degree in Marketing and Finance; after completing her studies, she entered the business world as a Co-founder of TAG Ideation, a full-service creative agency in the New York. Senecal maintained her role with TAG Ideation, from 2003 to 2007, before moving on to pursue other endeavors. In 2009, she joined Kirshenbaum Bond Senecal & Partners, serving as President and CEO of the global advertising agency, which was predicated on business and brand strategy, design, product development, and a host of other services.
As Senecal sought to sharpen her skills in the advertising sector, she took on more and more roles with Kirshenbaum Bond Senecal; in 2012, she became the company’s Chairman and Chief Executive Officer, and in 2014, she earned the title of Global Executive Chairman. While at Kirshenbaum Bond Senecal & Partners, Lori helped grow the firm’s workforce from 250 to well over 900, which contributed greatly to the firm being named one of the best places to work in New York City, according to Crain’s New York Business. Check out LinkedIn for more.
Lori Senecal is proof positive that smashing through the proverbial glass ceiling is possible, with the right mindset and the conviction to succeed in the corporate world.
See more: https://ideamensch.com/lori-senecal/